Posts by Ash Murrell
Template shotlist for Clients and Photographers.
Photography Shotlist Template Build a successful, workable photography shotlist with a simple template. How to create an effective photography shotlist. Over the years I’ve been privy to a large mixture of shotlists. Ranging from overly complex to overly simple. I’ve created this workable template, so you can make sure your project has the best use…
Read MoreBlog043: Alignment, how creativity can supercharge your mindset.
Flow state initiated. The flow state is a term that athletes to artists have used to describe that moment where nothing else is in the fringes of the mind, it’s you and the task at hand. It’s that feeling you get when you’re aligned with your true-self. To encourage this flow-state / alignment we need…
Read MoreBlog042: Opportunity
It’ll happen when you least expect it. It’ll knock, because that’s what it’ll do. And you might even notice it. It’ll stand outside your window with a boombox blaring “In your eyes” in hopes you’ll hear it, even though you may not. Often missed, rarely taken, mainly because we are often afraid to grab onto…
Read MoreBlog041: Apples & Oranges
Good press, bad press. The sense of someone close / looming was strong, the eyes of the family I was photographing* raised past my shoulder at an incoming interruption. I didn’t need to turn around, it’s not the first time I’ve been ejected from a location for asinine reasons. I grab 2 extra frames before…
Read MoreBlog040: Decisions, and insomnia
Decisions are a delicious mix of stress and action. The decisions, whether driven by eustress or stress can change the course of your life. In today’s world I find a lot of people suffer from decision fatigue. Too many choices, no apparent decisive path. Decide if your path needs adjusting, it’s ok, someone more foolish…
Read MoreBlog039: Build it to last
Strong foundations make strong businesses Scarcity often brings a sense of protectionism. This is mine, my precious! This mindset can be found time and time again within a variety of businesses. When starting to build your business you should try to make something that will appeal to a small audience. The more niche your product…
Read MoreBlog038: Afraid
Stop running from yourself. Colour falls off the screen like a glow of otherworldly energy. Everything has become nuanced, details somehow become more pertinent and less obvious all at the same time. There comes a point where you’re so lost within the spectrum of light it feels like you’re floating in an abyss. Or drowning…
Read MoreBlog037: Make your marketing pop! Pre-production tips from a commercial photographer.
Marketing photography. Being a small company we love to see other businesses grow and succeed, photography for marketing across the world varies, but a few things remain constant. This is a brief guide to making your next shoot a success! Introducing the magical pre-production phase. Pre-production is all the work that happens upto the shoot.…
Read MoreBlog036: Minimalism
Occam’s razorKeep it simple stupid – Occam of razorville I must admit to being so very interested in minimalist style, ethic, ethos or whatever you want to call it. The reason I wanted to talk about this right now probably has a lot to do with moving. We have so many boxes to unload, in…
Read MoreBlog035: Success
Define it. What is your success criteria? Have you sat down recently and genuinely gone through the effort of writing it down? It can be an effervescent experience, realising that some successful things you’ve been working for are actually for someone else. Look at my car, it means I’m successful, be envious. The fat man…
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