Blog039: Build it to last

Strong foundations make strong businesses

Scarcity often brings a sense of protectionism. This is mine, my precious! This mindset can be found time and time again within a variety of businesses.

When starting to build your business you should try to make something that will appeal to a small audience. The more niche your product or offering the more connection it allows. The scarcity tactics don’t work well in this situation as you’re often in a market that encourages a sense of community or a sense of belonging. These communities often embrace the competition as it’s only adding to the message, not detracting.

By focusing on the smaller segment it’ll allow you to grow and become the large fish in a small pond, this will allow, in time a transition to another pond, where you may not be as large but have a keen sense of what works for you.

Jump! In the Nick of time.

By Ash Murrell | January 28, 2022

Voices reduced to a single pin point. All you can hear is your breathing. Why the hell is my breath so ragged. Palms clamming up like you’re at prom. Your gaze feels laggy, your brain refuses to see the openness your foolish mind thought would be a welcoming freedom. Just jump already, a voice echos…

The balance

By Ash Murrell | March 30, 2021

Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

Dustin you’re a D#*&!

By Ash Murrell | March 29, 2021

The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…