Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

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The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…

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The right gear can really help you. Too much gear can slow you significantly. Not enough gear can prevent you from getting to where you wish to be. Focus on gear too much and you’ll remove the art. Ignore the gear and your art can suffer.   Welcome to the eternal struggle of the creative.…

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Learning to walk again… “Learning to walk again I believe I’ve waited long enough Where do I begin? Learning to talk again Can’t you see I’ve waited long enough? Where do I begin?” Foo Fighters “Walk” chorus resonates strongly with me currently. Over the last few months, we’ve watched the entire world change.   The…

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The world is changing in different ways. As people take shelter from an invisible enemy, we’re seeing the best of humanity arise from both individuals and companies. The world changing in different ways, we’re now more connected than ever and online sources of interaction are growing in acceptance throughout the ages. Brands that are currently…

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Good press, bad press. The sense of someone close / looming was strong, the eyes of the family I was photographing* raised past my shoulder at an incoming interruption. I didn’t need to turn around, it’s not the first time I’ve been ejected from a location for asinine reasons. I grab 2 extra frames before…

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Strong foundations make strong businesses Scarcity often brings a sense of protectionism. This is mine, my precious! This mindset can be found time and time again within a variety of businesses. When starting to build your business you should try to make something that will appeal to a small audience. The more niche your product…

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Stop running from yourself. Colour falls off the screen like a glow of otherworldly energy. Everything has become nuanced, details somehow become more pertinent and less obvious all at the same time. There comes a point where you’re so lost within the spectrum of light it feels like you’re floating in an abyss. Or drowning…

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