The future of AMP (Building a brand)

The world is changing in different ways. As people take shelter from an invisible enemy, we’re seeing the best of humanity arise from both individuals and companies. The world changing in different ways, we’re now more connected than ever and online sources of interaction are growing in acceptance throughout the ages.

Brands that are currently brick and mortar, are rushing to the online markets and are working at understanding this medium. We have already begun making changes to the way we work.

We will be helping brands share their products and services services online by helping them, build out their e-commerce and unifying their brand with a core visual identity.

Please understand what you’re seeing is work in progress as we learn how to better build this service in order to help small to medium brands become e-commerce ready. We’ll share our progress, a rare insight to the process in which we build our business, hoping that along the way, this process can help you and your brand in some way.

Thanks for being truly humane, in these hard, uncertain times, we’ll all get through this together, and I believe the future post Covid-19 will be one of wonder, advancement and above all love of humanity.

Big love at you,


Jump! In the Nick of time.

By Ash Murrell | January 28, 2022

Voices reduced to a single pin point. All you can hear is your breathing. Why the hell is my breath so ragged. Palms clamming up like you’re at prom. Your gaze feels laggy, your brain refuses to see the openness your foolish mind thought would be a welcoming freedom. Just jump already, a voice echos…

The balance

By Ash Murrell | March 30, 2021

Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

Dustin you’re a D#*&!

By Ash Murrell | March 29, 2021

The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…