“What’s the secret?” She asked, leaning forwards, hoping to hear some simple trick that made my business magically grow. I shrugged, and replied,   “Consistency”   Her brow furrowed and eyes glazed over a bit, as she recognizes the plethora of things stacked behind that word. Consistency, is the one key element people forget. They…

Read More

Learning to walk again… “Learning to walk again I believe I’ve waited long enough Where do I begin? Learning to talk again Can’t you see I’ve waited long enough? Where do I begin?” Foo Fighters “Walk” chorus resonates strongly with me currently. Over the last few months, we’ve watched the entire world change.   The…

Read More

Movers and shakers Moving meditation I run. Running gives me time to reflect, build ideas in my mind, and understand the projects I undertake. Running today I had someone say as I passed them: “The movers and shakers are out today!” This comment stuck long into the run, and I considered a few simple options…

Read More

The world is changing in different ways. As people take shelter from an invisible enemy, we’re seeing the best of humanity arise from both individuals and companies. The world changing in different ways, we’re now more connected than ever and online sources of interaction are growing in acceptance throughout the ages. Brands that are currently…

Read More

It’ll happen when you least expect it. It’ll knock, because that’s what it’ll do. And you might even notice it. It’ll stand outside your window with a boombox blaring “In your eyes” in hopes you’ll hear it, even though you may not. Often missed, rarely taken, mainly because we are often afraid to grab onto…

Read More

How to create a target client persona Why should you create personas? Every business has the task of figuring out who would be best suited to their product. Aiming at the masses is one of the hardest ways to differentiate your business. Your clients should be able to spot your products easily and associate with…

Read More