Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

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The right gear can really help you. Too much gear can slow you significantly. Not enough gear can prevent you from getting to where you wish to be. Focus on gear too much and you’ll remove the art. Ignore the gear and your art can suffer.   Welcome to the eternal struggle of the creative.…

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The sounds of someone rummaging around in the bathroom awakens me; midweek excitement of the school week. My mind slowly ascertains the presence of my body, then a singular thought echoes through the cobwebs of slumber.   Coffee.   Shit. I feel like I was pushed down a flight of stairs yesterday. Proudly, I grin,…

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Learning to walk again… “Learning to walk again I believe I’ve waited long enough Where do I begin? Learning to talk again Can’t you see I’ve waited long enough? Where do I begin?” Foo Fighters “Walk” chorus resonates strongly with me currently. Over the last few months, we’ve watched the entire world change.   The…

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The world is changing in different ways. As people take shelter from an invisible enemy, we’re seeing the best of humanity arise from both individuals and companies. The world changing in different ways, we’re now more connected than ever and online sources of interaction are growing in acceptance throughout the ages. Brands that are currently…

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Change and it’s power. Embrace change, don’t fear it. Recently a client admitted to me he was afraid of changing his brand visuals as he might alienate his target audience in his quest for more clients. Change can be scary, it can make for sleepiness nights and fear creeps in, chunking away at your vision…

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Trust, clients and the freelancer Out of the box thinking We’ve all been there. We hire a professional to build something we love, then second guess it’s main focus. We ask the question to a few friends (who are in a similar mindset as we current reside) and they all echo your worst fear. The…

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