Advertising
Blog027: How to find your photographer.
On-location, out of area. How to find a photographer? That can be tricky. One of amazing things about the internet is often how hidden artists can be. Finding an artist that’s right for your job can be daunting, here’s some ways to narrow down your selection. Don’t worry about location, worry about style. Sure…
Read MoreBlog019: Change.
Change and it’s power. Embrace change, don’t fear it. Recently a client admitted to me he was afraid of changing his brand visuals as he might alienate his target audience in his quest for more clients. Change can be scary, it can make for sleepiness nights and fear creeps in, chunking away at your vision…
Read MoreBlog018: The photo industries dirty little secret to success.
Do this and you’ll find your success. Learn to cultivate focus. Quick tip for the artist looking to go professional. Never underestimate the power of being known for one thing. Be that guy that does insane BMX photos, or that girl who rocks the MMA photo scene. If you don’t know what niche you’d like…
Read MoreBlog017: Patience, my dear.
Sometimes it’s just about time. No secret fast track. You most likely will really really want to quit. You may quit. (It’ll haunt you). Coming back will be sweeter after tasting the life beyond the work. The work always brings you more joy than unhappiness. It takes time. LOTS of time. Don’t give up…
Read MoreBlog011: On set & Behind the scenes for a local tourism ad image.
Whats in an image? Local tourism behind the scenes Recently we were commissioned by the local tourism for an advertising image. The concept was to show the variety of different people using the hotels pool, each section would represent a specific group (ie Business, Dance, Sports etc). The overall feel was to be a lifestyle…
Read MoreBlog008: Trust me I’m a doctor
Trust, clients and the freelancer Out of the box thinking We’ve all been there. We hire a professional to build something we love, then second guess it’s main focus. We ask the question to a few friends (who are in a similar mindset as we current reside) and they all echo your worst fear. The…
Read MoreBlog004: 3 steps to building your brand audience
How to create a target client persona Why should you create personas? Every business has the task of figuring out who would be best suited to their product. Aiming at the masses is one of the hardest ways to differentiate your business. Your clients should be able to spot your products easily and associate with…
Read MoreBlog002: Stepping out into the realm of brand discovery. For science.
Dare to dream, work to succeed. Building a brand in 1 easy step. Step 1: Hire someone. Seriously, I know that’s the worst click bait starter to any post. But if you want a 1 step wonder that’s pretty much it. I was fortunate enough to have a friend reach out to me for portfolio,…
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