Blog018: The photo industries dirty little secret to success.

Do this and you’ll find your success.

Learn to cultivate focus.

Quick tip for the artist looking to go professional. Never underestimate the power of being known for one thing.

Be that guy that does insane BMX photos, or that girl who rocks the MMA photo scene.

If you don’t know what niche you’d like to service, goto your image platform of choice and like and save 40 images. From these images you can discern what you like.

By being focused on a niche people will remember you more clearly. This allows you to focus your marketing efforts and building a long lasting brand around your niche.

Bonus step: When you become comfortable creating and building work for clients within that niche the next step is to curate and build your own content to develop that niche. More on that as I figure that part out!


Jump! In the Nick of time.

By Ash Murrell | January 28, 2022

Voices reduced to a single pin point. All you can hear is your breathing. Why the hell is my breath so ragged. Palms clamming up like you’re at prom. Your gaze feels laggy, your brain refuses to see the openness your foolish mind thought would be a welcoming freedom. Just jump already, a voice echos…

The balance

By Ash Murrell | March 30, 2021

Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

Dustin you’re a D#*&!

By Ash Murrell | March 29, 2021

The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…