“What’s the secret?”

She asked, leaning forwards, hoping to hear some simple trick that made my business magically grow.

I shrugged, and replied,




Her brow furrowed and eyes glazed over a bit, as she recognizes the plethora of things stacked behind that word.

Consistency, is the one key element people forget. They treat entrepreneurship like it’s a sprint, not realising this is a marathon. Being an entrepreneur sounds sexy, free and debonair. The reality is often far from the Gary Vee infused world. It’s often slow, frustrating and riddled with luck, opportunity and pitfalls.

Being consistent sounds way less interesting. FOMO kicks in and people flit from one thing to another, barely scratching the surface of the good stuff. The good stuff comes from a dedication to a specific thing.

Consider the alternative, the inconsistent. How many times have you trusted someone with that descriptor. In reality we as humans seek balance, and stability. We don’t want our hard earned money to goto someone who has been carelessly deciding on his ventures.

What is consistency?

It’s doing the work. Over and over.

It’s answering the phone, email or text.

It’s showing up to work to build something unique for this wonderful world.

It is not an exercise in ego.

It is not that flashy Instagram post or that snap chat photo showing you doing that one thing, that one time.


Identify FOMO, focus on your goals.


Be consistent.



Jump! In the Nick of time.

By Ash Murrell | January 28, 2022

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The balance

By Ash Murrell | March 30, 2021

Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

Dustin you’re a D#*&!

By Ash Murrell | March 29, 2021

The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…