Permission Mindfulness and permissive behavior It’s strange to say but we often don’t give ourselves permission. One thing I’ve noticed recently in my day to day, is how much people don’t let themselves do. “I can’t eat that, I’m on a diet”, “I promised myself I would do my xyz, before I sit down to…

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How to create a target client persona Why should you create personas? Every business has the task of figuring out who would be best suited to their product. Aiming at the masses is one of the hardest ways to differentiate your business. Your clients should be able to spot your products easily and associate with…

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