Stop Waiting to Be “Ready”

Feb 21, 2026

You will never feel fully ready to build in public.

There is no moment where confidence arrives like a package at your door.

When we decided to push Amplified properly, I didn’t suddenly wake up fearless.

I just decided that discomfort was the entry fee.

That’s it.

You pay in awkwardness.
You pay in self-doubt.
You pay in the occasional cringe when you rewatch yourself.

And in return, you get growth.

You get clarity.

You get conversations you never would have had.

Building in public isn’t about being polished.

It’s about being willing.

Willing to try.
Willing to be seen.
Willing to improve out loud.

If you’re waiting for confidence before you start, you’ve got it backwards.

Confidence comes from starting.