How to create a target client persona Why should you create personas? Every business has the task of figuring out who would be best suited to their product. Aiming at the masses is one of the hardest ways to differentiate your business. Your clients should be able to spot your products easily and associate with…
Read MoreThe war of art, by Steven Pressfield “War is hell” Have you ever attempted something in your life only to hit a brick wall, you found something that set your soul alight with positive energy then shortly after pursuing it you get a healthy does of reality. Or of “life”. Turns out Steven Pressfield recognized…
Read MoreDare to dream, work to succeed. Building a brand in 1 easy step. Step 1: Hire someone. Seriously, I know that’s the worst click bait starter to any post. But if you want a 1 step wonder that’s pretty much it. I was fortunate enough to have a friend reach out to me for portfolio,…
Read MoreWhy am I blogging? 365 days of stuff I notice. Blogging has always been on the extremities of my work. I’ve written probably 20+ blog posts in my life, some for business, some for pleasure, mostly as a form of self expression. Here’s why I started writing a blog. Over those blog posts I lacked…
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