Business
Blog039: Build it to last
Strong foundations make strong businesses Scarcity often brings a sense of protectionism. This is mine, my precious! This mindset can be found time and time again within a variety of businesses. When starting to build your business you should try to make something that will appeal to a small audience. The more niche your product…
Read MoreBlog037: Make your marketing pop! Pre-production tips from a commercial photographer.
Marketing photography. Being a small company we love to see other businesses grow and succeed, photography for marketing across the world varies, but a few things remain constant. This is a brief guide to making your next shoot a success! Introducing the magical pre-production phase. Pre-production is all the work that happens upto the shoot.…
Read MoreBlog032: Creative approach to video.
Video. Let’s get started! If you’ve ever wanted to get started in any creative venture, you’ve realized there’s a few hurdles. Lets talk about the main ones that I see for getting started in video work. I love being a creative, and telling the stories in a single frame is something I hold near and…
Read MoreBlog030: Authentic.
Reality, IRL. Art is a tricky thing. We take time to learn complexity and interesting techniques, only to refine these into a simple approach. An authentic way. Art built on your vision, is complex, yet simple. You can’t hide yourself from your art, your art will always reveal yourself. So be authentic. Love your art.…
Read MoreBlog029: No.
Courage to miss out. The fear of missing out. Opportunities are for the brave, smart or bloody lucky. Which one are you to be? The brave, stepping out into the unknown, embracing the fear of failure and the daunting nature of what lies ahead. The smart, calculated decisions, reduced to a simple algorithm, looking at…
Read MoreBlog028: Power, Pricing, Participating
Alliteration aside, alas… Ah the joys of photographer pricing… Lots of things go into this, below is some additional pieces of information to remember while going through the pricing aspect of commercial art. A good start for pricing as a photographer is to get an idea of overall costs, and then divide that up…
Read MoreBlog027: How to find your photographer.
On-location, out of area. How to find a photographer? That can be tricky. One of amazing things about the internet is often how hidden artists can be. Finding an artist that’s right for your job can be daunting, here’s some ways to narrow down your selection. Don’t worry about location, worry about style. Sure…
Read MoreBlog023: Thoughts on batching.
Batching 101. Task batching is a used to maintain a productive day. By group similar tasks you can effectively use your days time, and in turn free up time to focus on other important tasks such as creative endeavours or special projects. Creative use of email batching. I love emails. Little conversations, usually focused enough…
Read MoreBlog019: Change.
Change and it’s power. Embrace change, don’t fear it. Recently a client admitted to me he was afraid of changing his brand visuals as he might alienate his target audience in his quest for more clients. Change can be scary, it can make for sleepiness nights and fear creeps in, chunking away at your vision…
Read MoreBlog018: The photo industries dirty little secret to success.
Do this and you’ll find your success. Learn to cultivate focus. Quick tip for the artist looking to go professional. Never underestimate the power of being known for one thing. Be that guy that does insane BMX photos, or that girl who rocks the MMA photo scene. If you don’t know what niche you’d like…
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