Blog009: FAIL!

Fail hard, fail often

3,000+ times

3,000+ times.

That’s how many times they say it took Edison to make the first light bulb.

Think about the hardest thing you did, did you even get close to that number?

Failure is inevitable when you are trying something new. It sucks, but it is a grand teacher. Learning to view your plights in this way can elicit a great appreciation of when it goes right. One of my favourite lines in “A good year” by Ridley Scott, was by Uncle Henry in regards to losing:

“You’ll come to see that a man learns nothing from winning. The act of losing, however, can elicit great wisdom. Not least of which is, uh… how much more enjoyable it is to win. It’s inevitable to lose now and again. The trick is not to make a habit of it.” ~ Uncle Henry (A good year)

This quote was magically delivered, the characters entwined in a devious game of chess.

When you decide to try something new, something that makes your soul sing you’ll realise there is a whole bunch of losing or failing. The hardest part can be holding on to the initial idea, or theory. Sometimes people won’t see the value, and will actively push against it, others will dismiss your new concepts as a phase or a passing amusement, on to the next soon enough. Embrace those learning opportunities, see the value in what didn’t work.

Todays blog post was inspired by one of our personal projects going sideways. Back to the drawing board, we hope we can refine and refine and refine till we can get the content out to you!




Jump! In the Nick of time.

By Ash Murrell | January 28, 2022

Voices reduced to a single pin point. All you can hear is your breathing. Why the hell is my breath so ragged. Palms clamming up like you’re at prom. Your gaze feels laggy, your brain refuses to see the openness your foolish mind thought would be a welcoming freedom. Just jump already, a voice echos…

The balance

By Ash Murrell | March 30, 2021

Balance   Short post that will allow me to justify spending a few hours in Cinema 4D making a fun MoGraph idea. A relatively undiscussed facet of the visual media career is the triangle of balance. This concept, helps me with budgeting, and also allows me to be pragmatic in terms of bidding. This ones…

Dustin you’re a D#*&!

By Ash Murrell | March 29, 2021

The setup Let me preface that gloriously click-baity title with this: somehow during the lockdown of early 2021, a perfect storm of learning and creativity hit. You see, I’ve played around with CGI work in the past, a brief interlude into the world of Blender. I made a donut, built a whisky glass and then…